A community is never easily defined. Would it be possible to consider fans of a particular show, magazine or radio station a community? Why not?! I recently picked up a fresh copy of the Monday Magazine and quickly realized how this Magazine is not only targeted at people such as myself, but also those who are into any style of music, theatre, film, art etc.
So if there are so many different types of people that are targeted through this one particular magazine then this type of media could easily be used for engaging the community. Another benefit of such engagement is that you would get a response from a good representation of the community as a whole. Another possibility is through television and radio advertisements. Since so much of people’s time is spent listening to the radio or watching tv in a given day why not use these resources as a method of engaging these people.
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